In October 2020, Česká spořitelna (ČS) requested an internal conference online. And we at Happenee are glad to be able to take part in their Spořka den. In addition to a customized interactive environment, Happenee is happy to prepare for the conference day and share its information in a fun and exciting way.
The Context of the Event
The second wave of the pandemic was not easy for anyone. The measures affected everyone on home office and for those working on location. Česká Spořitelna wanted to demonstrate their gratitude to their employees by boosting the morale of their team.
Happenee had previously cooperated with Česká Spořitelna, but we migrated fully to our virtual event platform this time. This change was welcomed. The event allowed for greater content diversity while simplifying the planning process on account of it being held virtually.
The Goals of the Event
The primary goal of the event was to have as many employees from ČS in a centralized place. Secondly, the event was to involve as many employees as possible and create a venue that encouraged socialization.
Addressing the Challenges
Before Covid, virtual events were largely unknown and untested for large-scale corporate events. Our main challenge was to anticipate relieving a client's concerns; namely reliability, accessibility, capacity, and more importantly fun. Happenee was able to answer these concerns and deliver a technically skilled event that exceeded the best elements of an off-line event.
A Summary of the Event Solution
Registration of the participants took place on the through Česká Spořitelna website. All of the data was managed directly by ČS. On the day of the event, visitors connected to Spořka Den via a pre-prepared portal.
Visitors to the event were already greeted by a fully virtual 3D lobby, which was custom-designed by ČS branding. The interactive elements of the lobby presented added value to the overall atmosphere. The whole immersive environment was fully interactive. Participants had a full experience on the phone, computer or tablet.
The main events were accompanied by six virtual stands, which participants could visit throughout the day. Presented there was information about the products and services offered by Česká spořitelna. This included pre-recorded videos and downloadable materials, such as PDF files, videos, and podcasts.
Participants could rate each stand by a number of stars and vote in a thematic survey of the event. The average attendance per stand was 1700 views. The main focal point of the whole event was the live stream. Participants had the opportunity to chat with each other while watching the broadcast and direct their questions during the stream. Any questions be it technical or related to the stream itself were immediately responded to by a chat moderator present at the event.
The Final Result
In total, 6,700 employees successfully registered for the event. A detailed guide was given prior to the event with cooperation with the client to ensure the event went off without a hitch. The feedback from attendees showed an overwhelming amount of positive reviews and votes regarding the experience. Česká Spořitelna recognized the utility of our virtual events and is considering the use of virtual along with offline to create hybrid events.
Direct Feedback
"We wanted the company to meet during the pandemic on a platform that would be accessible for all. This is why we chose Happenee to cocreate the Spořka den with us." says Kristýna Svobodová, Communication Specialist for Česká Spořitelna.
